Roots & Culture Travel Back Online!

We are thrilled to announce the relaunch of Roots & Culture Travel! After a period of careful planning and preparations behind the scenes, we are now ready to go live with a series of exciting and unique travel programs and events set to take place across several countries in Africa.

An immersive journey where music, culture, and community converge


Roots & Culture Travel is more than just a travel company; we are curators of authentic experiences that connect you to the heart and soul of the destinations we explore. Our focus is on providing unique, culturally-rich itineraries that bring you closer to the rhythms of Roots Music, the vibrant communities of Reggae and Rastafari, and the diversity of local cultures.


At Roots & Culture Travel, we believe in travel that transcends the typical tourist experience. Our tours are thoughtfully designed to promote sustainable and respectful tourism, ensuring that we leave a positive impact on the communities we visit. Our approach to travel is unique: we not only guide you through stunning landscapes and cultural sites but also actively organize events and support local musicians. 


Embark on the journey of a lifetime with Roots & Culture Travel! Whether you join one of our expertly curated group tours or prefer a personalized travel experience, we're here to serve you!







Our Destinations

At present, we operate across three East African jewels: Ethiopia, Kenya, and Tanzania. Our deep-rooted ties within these nations have woven us intimately into local Reggae and Rastafari communities and relevant networks. As we look ahead, we're poised to stretch our horizons, aspiring to introduce our unique concept to even more countries soon.

Ethiopia

Celebrated as the cradle of civilization and a cornerstone of Rastafari tradition, Ethiopia invites travelers to explore its diverse landscapes and profound spiritual heritage. As the birthplace of Emperor Haile Selassie I, and with ancient ties to global religious traditions, Ethiopia offers a profound connection for spiritual pilgrims and enthusiasts of with African history and culture alike.  


Embark on a journey through Ethiopia's natural wonders, where the grandeur of the Great Rift Valley seamlessly blends with the enchanting highlands. This land of extraordinary beauty promises an unforgettable experience, offering profound historical, cultural, and spiritual enrichment alongside its stunning natural landscapes.


Kenya

Explore the captivating essence of Kenya with Roots & Culture Travel. Discover a land where the vibrancy of cultural heritage meets the wild heart of Africa. Our journeys offer more than just typical tours; they immerse you in the soul of Kenya, from the dynamic streets of Nairobi to the tranquil beaches of the South Coast, and the rich tapestry of wildlife in its national parks. Experience the pulsating rhythm of local Reggae and Rastafari communities, and engage with the natural and cultural treasures that make Kenya a destination unlike any other.


Tanzania

Join us on an extraordinary adventure to Tanzania, a land where majestic wildlife roams across vast landscapes and vibrant cultures thrive. Known for its iconic natural beauty and rich cultural diversity, Tanzania beckons travelers seeking a journey beyond the ordinary. Our tours connect you with the heart of this amazing country, from the awe-inspiring Serengeti to the tranquil beaches of its islands, blending the thrill of wildlife safaris with deep cultural interactions. Embrace the unique rhythms of Tanzanian life and contribute to sustainable, community-based tourism with Roots & Culture Travel.


Our Unique African Journeys

African Victory tour Ethiopia and Kenya - February / March 2025

Addis Ababa, Shashamene, Yirga Alem, Nairobi, Voi (safari), Kwale, Diani Beach
up to 18 days: Feb 20 to Mar 9, 2025
from (..)
Ethiopia + Kenya

What we offer

We are not just a travel organization, we offer so much more! Group holidays, bespoke private holidays, hands-on community engagement, music events, artist management and promotion.

Unforgettable Group Tours


Travel with the Roots & Culture mindset. Experience the vibrant music scenes , cultural expressions, and spiritual depths, across various countries.

Bespoke Private Tours


Engage meaningfully with local Reggae networks, bond with Rastafari communities, and connect with kindred spirits from all over the world.

Hands-on community engagement


Make an impact! Volunteer or intern at community development projects and be a catalyst for change!

Music events beyond borders


We don't just organize music events – we celebrate the universal language of music, connecting communities across borders.

Artist Management & Promotion


We help elevate artists to new heights with tailored management services and strategic promotional activities.

Community development through music and culture

We are deeply committed to enriching the communities we visit through responsible and sustainable tourism practices. Our approach is rooted in the belief that travel should be a mutually beneficial experience, not only for our guests but also for local communities.


Our commitment to community involvement extends to fostering connections with the Reggae and Rastafari communities. We actively engage with these vibrant cultures, offering our travelers unique insights into their rich traditions and contributions.


Roots & Culture Travel is a proud member of The Long Trail Network, a global consortium at the forefront of community-based tourism and development. By collaborating with The Long Trail, Roots & Culture Travel aligns itself with a vision of travel that is not only about exploration but also about making a positive impact on the places we visit. Next to tourism programs and music events, we also offer opportunities for volunteering at meaningful community development projects.